A while ago I wrote an article explaining how to increase revenue from Google Adsense and today I decided to put some of those techniques into play to see if I can increase the natural click through rate of adverts on my blog. I built a Google Custom Search into the theme of my WordPress blog so that at the bottom of every post, there’s a bit of text that says “for more information on <<WordPress Blog Title>> please try searching:”. This is followed by a Google Custom Search box that is prepopulated (for ease) with the blog title name in the text field.
Currently Made In England gets about 750 visits a month, spending an average of 60 seconds on my website (whoa they’re actually reading my blog!). According to Google Analytics, 20% of those people are so disgusted with what I wrote that I put them off the internet (They closed their browser), or perhaps my website content is such useful content that they got the information they needed? Most likely they viewed my website in a new tab / window. Either way, that means that the other 80% then went on to another website, either back to Google to do more searching or they followed one of the very few links on my website or clicked on an advert.
So that’s what’s going on with my website traffic. As you can see, this is a lot of people leaving Made In England to go and do a Google search after spending 60 seconds reading my article. I figure, if I can present them with a Google Custom Search, they may use this instead of going back to Google. The advantage of this is, I can make money if they then go to an advert after searching for (anything) with my Google Custom Search
So, if you own a WordPress blog, I highly recommend putting a Google Custom Search into your single-loop.php file that is prepopulated with the title of your blog (which is also nice for SEO).
If you want to do that, here’s the code:
<form id=”cse-search-box” action=”http://www.google.co.nz” target=”_blank”>
<div><input type=”hidden” name=”cx” value=”Your Google Adsense Partner Code goes here” /> <input type=”hidden” name=”ie” value=”UTF-8″ /> <input type=”text” name=”q” value=”<?php the_title(); ?>” size=”55″ /> <input type=”submit” name=”sa” value=”Search Google” /></div>
</form>
Given that 80% of Google traffic goes to the top 3 ranked websites, about 80% (guess) of people are smart enough to avoid the adverts at the top of the screen, that leaves 60% of people who have a 1/3 (as the first list item in Google is an advert) chance to click on Google Custom Search adverts. Hence I assume that 20% of people who use my Google Custom Search will generate advert revenue for me.
The question is, how many people will use thesearch rather than go back to Google and how many will be put off the search by the poor results from Google Custom Search and dodgy style? I estimate that 80-90% of people will be put off Google Custom search (we’ll say 90%), which leaves 2% of people clicking on Google Custom search generating revenue for me. Thats a pretty low number. Even if the full 20% of visitors going to Google, choose to do so via my Google Cusom Search, that’s only 6 people using my custom search a month. That will generate about $4 extra advert revenue a month. Not a bad percentage, considering that I’m currently only getting about $5 a month. Nevertheless, a pretty meager sum
However, I stand by my reasoning, this would be a very worthwhile thing for someone with a significant income from online advertising, such as a professional blogger.